Best practices for e-commerce - by Paul Howe
February 17, 2011 by Website Design Bournemouth
Filed under ecommerce
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Benefits of e-commerce software - by Paul Howe
February 15, 2011 by Website Design Bournemouth
Filed under ecommerce
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Basic Web Design Tips For Ecommerce Websites - by Alex Shah
February 14, 2011 by Website Design Bournemouth
Filed under ecommerce
Basic Web Design Tips For Ecommerce Websites
The single most important objective of an eCommerce website is making the visitor buy something. And this is what web design for e-commerce applications should aim to achieve. There are many principles to be considered by website designers, all of them relating to online selling techniques.
eCommerce website design is different from any other website design. This is mainly because they must be attractive to the visitor, well organized and use the right colors that fit the website spirit. Nevertheless, a closer look at some successful eCommerce websites will allow you to see the conceptual differences that are typical in a successful eCommerce website. Of course the site should adhere to current web standards, with well written code and be accessible, however the focus of this article are those elements which help the web site sell.
The key selling principle of an eCommerce website is that of giving the user a pleasant experience during his online shopping. Website designers must also be certain that they provide enough information on who owns the website and provide standard data encryption via SSL. eCommerce websites must be easy to use, otherwise the visitor will simply leave and search for their goods or services on another website, probably that of the competitor!
Unlike the supermarket our website has no smell. In an eCommerce website, the distance from one point to the other is pretty much the same, however you can try to order your visual shelf in the way you think will best expose the visitor to key products.
A competitive eCommerce website design will lead the visitor to the right page in one or two clicks at most. Sometimes web designers will use techniques that would never be considered for non-eCommerce websites. As you all know, with increasingly popular sales letter websites the only link is to the order form. Nevertheless, these sales letters usually sell only one product and are not the most typical eCommerce websites. The web designer gets the opportunity to take full advantage of the one click. Believe it or not, those sales letter websites are actually selling.
An eCommerce web design is very much about the layout. It is crucial to catch the visitor’s attention and the place where they look first when accessing a web page. Research on this topic has determined that the middle left side area will attract the most attention, followed by the center of the page. By using these techniques web designers try to draw the navigation path for the visitor!
Alex Shah is a freelance artist at NxtDomains.com Software and Services which provides website templates and flash templates and cheap domain registration
An Era Of All About Ecommerce Development - by Anne Catherine
February 12, 2011 by Website Design Bournemouth
Filed under ecommerce
Ecommerce, also known as electronic commerce, consists of the purchase and sales of the goods and services through the electronic systems. It includes Internet and other networks of computer. The ecommerce development has taken place remarkably after the advent of Internet. Not only the purchase and sales takes place through the Internet but also other activities like electronic funds transfer, supply chain management, online transaction processing, Internet marketing, electronic data exchange, inventory management system and data collection system also have become popular in the recent years. Ecommerce development also uses the resources from World Wide Web and e-mail.
When the website was developed initially, there were only few companies to have their own website. However, between 1998 and 2000, as the security protocols have developed more number of businesses started with simple websites. After that the ecommerce website design gained popularity. There are a number of companies that offer the ecommerce website design.
A blue print of the website should be formed initially before approaching any ecommerce website design company. One should have the clear idea about the aspect that requires priority in the website. The website resources should be comprehensive enough for the customers and client. A plan of the website should be made first which should also include the purpose of the site and marketing plan of the site. It should be easy to navigate. The fancy designs should be avoided, since they may hinder with the main objective of attracting the customers towards the product.
For the successful use of the ecommerce website, the ecommerce software plays an important role. The software mostly provides a membership of state of the art ecommerce and with that the individual can do ecommerce legally. While purchasing goods online one will have to provide information on the credit card number which most of the costumers do not prefer. Here comes the use of Secure Sockets Layer or SSL. Through SSL, one can know whether the website is what it really claims to be. SSL also encrypt the credit card numbers. So, it will not be disclosed to others. The sent information can not be forged or corrupted.
There are quite large numbers of software used for ecommerce. Few of which includes, Netsuite, Numara Footprints 8, Everest Advanced etc. These soft wares contain a number of components which varies from each other. Some of the modules include accounts payable, accounts receivable, general ledger, inventory, order entry, purchase order, eCommerce, Shipping and receiving, services, marketing, marketing automation, time and billing, order fulfillment and much more. There are plenty of ecommerce packages which provide us with more benefits.
In short, as the ecommerce development is on the right sale of progress, the demand for the ecommerce website design has also increased. The sales through the ecommerce website have got a steady rise in the recent years. So, the use of ecommerce packages has gained more popularity. Those, who produced goods in the home basis, also make use of ecommerce for selling their products all over the world.
The writer specializes in writing on software development, custom software development, agile software development, ecommerce development. To know more about the Software Development Company, visit http://www.infysolutions.com
An Ecommerce Solution for Selling Digital Products - by Mark J. Donovan
February 11, 2011 by Website Design Bournemouth
Filed under ecommerce
ECommerce Website Design and Creating Custom Paypal “BuyNow” Buttons
One of the most important aspects to consider when selling digital products online, and implementing a new ecommerce website design, is how to provide a secure and easy payment solution for the immediate delivery of digital products. Paypal offers most of the ecommerce payment solutions necessary for an ecommerce website business, with a couple of minor, but significant exceptions.
When developing an online ecommerce web site that sells digital products, such as Ebooks and Edocs it is imperative to enable customers to automatically download the products immediately after they purchase them. This is one of the main reasons why people buy digital products online. However it is also just as important for authors and artists to protect their work from Internet hackers. Thus an ecommerce payment solution needs to protect both the buyer and the seller. Paypal addresses most of these needs by enabling online purchases via the use of encryption technology and “BuyNow” ecommerce Buttons.
However, there are limitations to Paypal’s standard ecommerce encryption and “BuyNow” Button tools that can make the online purchase of digital products less than a positive experience.
With Paypal’s standard merchant tools a seller has the ability to create unique encrypted Paypal payment buttons with unique return URL hyperlinks displayed on the final Paypal payment page, however there is a significant limitation.
The advantage of creating separate return URLs is that the seller can create separate download pages that have hyperlinks to each separate downloadable digital product. The problem, however, is that the URL is referenced by a fixed “Return to Merchant” title message on the final Paypal payment page. This “Return to Merchant” title is unclear to the buyer and consequently many customers do not click on it to go to the download page. Instead they get angry and frustrated and contact ecommerce website designers and webmasters to vent their frustrations.
The simplest way to solve this problem is to be able to change the return URL title “Return to Merchant” to something like “Click here to Download Your Order”. However this is easier said than done as it is impossible to do with Paypal’s standard Merchant tools for creating Paypal “BuyNow” buttons. The major reason for this is that most ecommerce website designers select to have their Paypal buttons encrypted when creating the Paypal buttons using Paypal’s “BuyNow” create buttons tool. They do this so that Internet hackers can not easily find the download pages on their website and effectively steal the product. The root problem thought is that when the encryption option is selected under the Paypal “BuyNow” buttons utility tool, it becomes impossible to edit the “Return to Merchant” text.
After much research into this problem I was able develop a process and solution to this ecommerce problem. The solution enables ecommerce website designers to change the “Return to Merchant” text AND encrypt the “Custom” Paypal button. This solution has been documented in a new Ebook titled “Selling Ebooks Using Encrypted Paypal Buttons”. The Ebook provides easy-to-understand, step-by-step instructions for solving this problem on both Windows XP and Windows 2000 computers. Within 1-2 hours of reading this Ebook, ecommerce website designers can begin creating their own unique and custom Paypal “BuyNow” buttons. For more information on this product see: Selling Ebooks Using Encrypted Paypal Buttons Ebook
About the Author: Over the past 20+ years Mark Donovan has worked as an Electrical Engineer and Marketing Manager in the high tech industry. His other passion involves building homes and additions to homes. His projects have included: building a vacation home, building additions and garages on to existing homes, and finishing unfinished homes. For more home improvement information visit http://www.homeadditionplus.com
